Leah Purcell brings her unflinching storytelling to a subject that demands attention. In this new campaign for Bravehearts, Leah directs a sharp, unsettling piece that challenges us to see what’s often hidden in plain sight. It’s a wake-up call told with care, nuance, and power—and another example of why First Nations voices are vital in leading these critical conversations.
A masterclass in tension, subtlety, and impact, Leah Purcell’s direction for Bravehearts’ new campaign turns an everyday scene into a powerful narrative on the dangers of grooming and the need for vigilance.
Titled “Hidden in Plain Sight”, the spot cleverly conceals a predator within a birthday celebration—revealing the unsettling reality that abuse often hides behind smiles and trust. Through precise storytelling and layered performance direction, Leah brings a confronting issue into the light, without ever sensationalising the subject matter.
This campaign has been widely praised for its approach—read more via LBB.
Directed by Leah Purcell
